London Raiders announced a three-year sponsorship deal with Everyone Active at last weekend’s match.
The leisure chain will be the team’s main shirt sponsor as they prepare to return to Romford next season and John Scott was delighted.
He said: “Players were invited to the opening of the newly refurbished gym at the Harold Hill Central Park venue and it proved to be a very popular opening.
“The facility is impressive with over 140 stations and the range of kit is really quite incredible. The gym is the second largest in the Everyone Active chain, slightly larger than the 120 station gym planned for the new Romford “Sapphire” Centre.”
Tom Fletcher, the Havering region manager of Everyone Active, attended Sunday’s match with his three sons to formally announce the shirt sponsorship deal, but Scott added: “The deal is so much more than that and over the coming weeks we will reveal what this means to Raiders whilst in the Lee Valley rink and the new Sapphire Centre.
“Players will have every opportunity to be amongst the fittest in the league with membership of all centres. EA are also to promote the team using video screens and more conventional pop-up and static banners and posters.
“Their media presence will share space for promoting the Raiders and the soon-to-be relaunched Raiders Fan Club will offer discounted memberships and events at EA centres in the area.
“They will also be providing free sessions in their gyms and swimming pools as prizes at various functions and fundraising draws and we will have a number of spa weekends for their luxury Spa Resort, Verulamium, in St Albans.
“The support will really start to kick in when we get to the new rink however, with an enhanced campaign to get the borough skating in much the same way learn-to-swim programmes flourish under their guidance in Havering.
“That will result in far greater footfall to the rink in general and into the Raiders junior programme as well. EA appreciate our success is their success and they are as keen as we are to see Raiders, senior and junior, grow into a very successful business.”
Report courtesy of the Romford Recorder